Poor Richard’s Rules for Big Tech

Things to consider social networking? In some ways, the query is not unprecedented. Social media are fresh, and so the case is fresh. Yet it may not be so new as some think. In actuality, a departure in Benjamin Franklin’s Autobiography could shed some light on the dilemma of how to balance the competing imperatives of the freedom of the media and the rights of publishers.

Whenever I was solicited to insert anything of the sort, and the writers pleaded, as they generally did, the liberty of the media, and that a newspaper was like a stage-coach, where some individual who would pay had a right to a place, my answer was, that I would print the piece separately if desired, and also the author might have as many copies as he pleased to distribute himself, but I wouldn’t take upon me to spread his detraction; therefore, having contracted with my subscribers to furnish them with what may be equally useful or entertaining, I couldn’t fill their papers with private altercation, in which they had no concern, without doing them manifest injustice.
Note the differentiation Franklin made, and the argument to which he was reacting. Franklin split the duty he needed as the owner of a printing press and his duty as the publisher of The Pennsylvania Gazette. Meanwhile, on the other side, people demanding Franklin publish something made a”freedom of the media” claim, and analogized the paper to a”stage-coach, where any person who would pay had a right to a location.”
Franklin resisted the argument which the publisher of a paper had no right to select what to publish, even if the customer was prepared to cover publication. As a publisher, he had duties to the readers of the paper who had a definite expectation about the types of material that could and wouldn’t maintain his paper. It’s probably worth mentioning that Franklin also had a rather extensive conception of what had been a decent line of public conversation. He did not object to discussions about controversial topics of the day.  Franklin was also an acute polemicist. He enjoyed strong argument. His objection was to slanderous or libelous writing. 
But notice that Franklin admitted the argument which the owner of a printing media had a duty to publish even materials that he thought represented an abuse of the media, yet separately from his paper, if asked. Presumably, he recognized some limits: He likely would have refused to publish a struggle to duel or brawl, and he likely drew the line at porn. But he admitted the analogy between a printing press and a stagecoach. That analogy is quite much in the news recently.
Common Law Basics
Where does this story get us on the question of the rights and obligations of important social networking platforms such as Facebook and Twitter to publish? Common legislation was, usually, the point of departure of American law. (Jefferson’s assault on call in Virginia instantly after penning the Declaration is an illustration of a significant change from English precedent. However, such modifications were the exception.) The main reason why taxation without representation was wrong followed the exact same logic, together. The authorities did not have a presumptive right to take whatever it needed for whatever the King deemed to be the frequent good. To the contrary, the folks decided how far the King’s authorities could have each year to utilize.
Though the general rule was that you had discretion in the use of somebody’s property, there were also exceptions. Certain companies were known to be equally essential and monopolistic–like a stagecoach. Why was stagecoach distinct? Because the kind of business the stagecoach failed was unique and crucial. Arbitrarily to discourage individuals of use of the stagecoach was arbitrarily to deprive them of the freedom to travel. Sure, they can walk or hire a horse, however, these had been high burdens. Sticking to Franklin’s business as printer, he could tell others that they had been free to buy paper and handwrite several copies, but he comprehended that could be an unreasonable request. In other words, there are some companies that become, as a result of their scope and nature, general public, or quasi-public.
Our civil rights legislation treats more or less all companies as common carriers or as”public accommodations,” a parallel classification, when it regards the classes it protects. Now, government modulates the cases where the proprietor of a small private social hall has the right to decide whom to serve. The owners don’t have any general right to determine who may employ their hallway. (Previously, a venue so big as Madison Square Garden may have experienced that responsibility, but maybe perhaps not a little venue). Moreover, our legislation regulates not only who is served under the conditions, but it also modulates the internal operations of the business involving hiring and firing, something beyond the scope of the aged common carrier principles. From that perspective, the general right to use the property as one sees fit is much attenuated. 
These modifications have turned us off from the inherent logic of these old rules–there’s a general discretion in the use of somebody’s property, such as the right to decide whom to serve and where to employ, however there are limits to that right that fall upon a few essential, monopolistic companies. In these rare situations, the public aspect of the business was understood to be so significant that private rights have been diminished. Hence the Supreme Court in the 1920s rejected a New York State regulation of the cost of cinema tickets charged by scalpers since there’s absolutely not any general need to have an inexpensive theater ticket. (By comparison, the Court could have permitted for limits on the discretion which the owner of a massive theater had in picking who could buy a ticket at the cost ). Note the way in which the logic of the law linked with the types of exceptions to property rights which were and were not acceptable.
The Large Tech Crisis
What would this imply for our large social networking platforms? A little online forum or list-serve obviously should be as open or closed as the folks running it need it to be. However, in cyberspace, even a few platforms have gotten so big that they are now quasi-public.  It could be the case that these few must be classed as normal carriers. If that is the case, then the default option place with respect to the way they’re regulated reverses polarity. Facebook, Twitter, and perhaps a couple of other people, have created what is now crucial, people space where political debate, the lifeblood of all deliberative democracy, occurs.
Since deliberative democracy suggests that the people is engaged in a freewheeling, open debate of the topics, it’s necessary to guarantee that the discussion actually is free in our public spaces, reflecting American public opinion as a whole.  Being the case, the prejudice in regulation should be toward ensuring open and free conversation in these fora. To be certain, there’s still space for constraints. Presumably, stagecoaches could kick off passengers that exhibited particularly awful behavior. However,”bad behavior” would need to get the kind of principles and constraints that Franklin applied to his own printing press, rather than anyone he applied to his paper, or so the principles could be arbitrary, provided the public scope of the few fora in query.
Does the analogy apply to social media? Franklin was the publisher of his paper. Therefore, he had been directly responsible for the content of the paper in a way that negotiation platform operators aren’t. An individual might argue that their business is offering a space where customers take pleasure in the dialogue, cat videos, and so forth, making it more similar to Franklin’s paper. Some want to speak only with individuals on the Left. Others may want to speak only with folks on the Right, etc.. This rivalry will resemble the newspapers of the 19th century when partisan bias was a norm in the news industry.  But can that argument suit the biggest platforms? Maybe and maybe not. Epstein isn’t wrong to be uncertain at this point in time. The assumption that the present dominant place of Facebook and Twitter isn’t going to change could very well be confused. 
The first creation and success of Parler may indicate that the obstacles to entry aren’t so high as to warrant such regulation. But recall that Parler was closed down when Amazon murdered access to its servers. And Apple booted Parler from the program store. Finally, Parler found other servers, however it took some time, and only after it changed how that it policed content.
And that may indicate that the frequent carrier dilemma, if there’s one, lies here. In minding Parler off its servers and program store, Amazon and Apple were doing what Franklin thought crossed the line. What was done to shut down Parler was the equivalent of telling somebody to locate another printer to publish their bit back in an age when printing presses were so scarce. In other words, it may be the the location where the stagecoach/printing press analogy could apply is at the level of the servers and networks –Verizon and others need to allow access, as if the significant server farmers in order to allow the sort of open and free conversation that deliberative democracy demands. However, the issue of these decline may be a separate issue from the merits of treating social networking platforms as common carriers.
It is going to have a close policy analysis to discover the way many moving bits ought to match together. However, it doesn’t hurt to start with the broad principles which Franklin voiced: We now have a general right to utilize our personal property in the way we see fit, but the people also has a right to obtain essential services. It’s the role of prudential decision to determine how best to balance these dynamic principles of liberty and obligation.